Elizabeth Arden, Inc. has opened a new spa and beauty boutique, The Red Door, at 200 Park Avenue South, at 17th Street – in the heart of Union Square in New York City.

The two-story, 10,000 square-foot spa is reminiscent of a luxury, residential townhouse. It offers both traditional and speed spa and salon services, as well as a beauty bar for discovering the latest skincare, makeup and color trends. The spa is decorated with clean, modern fixtures, comfortable furniture and decorative flooring.

Speed services, including blowouts, makeup applications, manicures and waxes, which will take under 30 minutes, are offered on the street level, appropriately named SpeedUpStairs. Signature services, including facials, massages, haircuts and color, are offered on the lower level, named CalmDownStairs.

The Red Door is also home to Elizabeth Arden’s global beauty boutique and features high-tech skincare and color products from the Elizabeth Arden and Red Door Spa Professional lines.

The boutique also offers two exciting technologies: Custom Color Foundation and the Custom Skin Reader. Custom Color Foundation is Elizabeth Arden’s exclusive technology, designed to perfectly blend a custom foundation matched exactly to every client’s skin tone. It not only guarantees a perfect match, but the formulation can be customized based on each individual’s needs and preferences.

Custom Skin Reader is a tool that provides detailed facial and skin feature analysis. It analyzes visible pigmentation levels, subsurface sun damage, visible pores, crow’s feet, the number and depth of wrinkles, and skin texture. Most importantly, it provides detailed product recommendations based on the client’s unique analysis and skin concerns, and tracks the progression of skin health.